Context

The British Museum’s vast and complex layout made it challenging for visitors to navigate efficiently and engage deeply with artefacts. It limited visitors' ability to connect historical narratives across cultures.

Brief

Our team was tasked with designing an innovative intervention to enhance visitor experience, foster cultural relativism, and improve way-finding with artefact engagement through future foresight methodologies.



Process



We proposed an Augmented Reality (AR) museum trail, designed collaboratively by leveraging team members' diverse academic strengths (MA Innovation Management and MA Applied Imagination). We mapped the internal museum layout, designed an AR interface for intuitive navigation, and tested concepts using experiential visits and feedback loops. Ethical concerns around colonial artefacts were discussed and carefully considered in shaping inclusive narratives. Tutor feedback sessions and peer collaborations helped triangulate our ideas into a coherent and impactful concept.



Solution



The AR trail concept:

• Delivered a calm, structured, and time-sensitive visitor experience

• Enhanced artefact storytelling and cultural appreciation through real-time guidance

• Supported the museum’s future goals by completing digital mapping and fostering global collaboration