Brief

Design export-ready home textile collections for international markets (US & EU) that balance innovation, production efficiency, and sustainability, all while working within tight manufacturing constraints.

Solution

Product Development: Created textile designs optimized for scale and manufacturability, tailored for global export requirements.

Trend Forecasting: Led research on upcoming trends and materials to align product aesthetics with market demand.

Material Experimentation: Explored a range of materials, textures, and surface manipulation techniques to differentiate product offerings.

Sourcing Strategy: Conducted in-depth market research to identify and source sustainable fabrics, contributing to the development of an internal material library.

Impact

• Successfully delivered production-ready collections for export, meeting quality and cost targets of Pottery Barn, West Elm, Crate&Barrel and met post-Covid sales targets.

• Streamlined material selection process with the introduction of a sustainable material archive.

• Positioned the company competitively in global markets through trend-aligned, innovative textile offerings.