Brief

Expand the consumer electronics portfolio a growing tech company through CMF while embedding sustainability, innovation, and cohesive brand identity across diverse product lines all under tight timelines and evolving market needs.

Solution

Design Strategy & Material Innovation: Designed ID & CMF for 12+ consumer electronic products, building visual consistency across categories.

Sustainability Integration: Introduced PCR plastics and developed frameworks to align product development with CSR and sustainability goals.

Knowledge Systems: Built a CMF material library and research database with QC tools to support cross-functional collaboration and informed decision-making.

Cross-Team Collaboration: Worked closely with product, marketing, and strategy teams on GTM planning, user research, and long-term material forecasting.

Supplier Ecosystem: Managed sourcing and supplier engagement for sustainable, cost-effective materials.

User-Centric Thinking: Conducted on-field qualitative research and trend analysis to align design choices with evolving user expectations.

Impact

• Embedded sustainability practices across design and sourcing workflows.

• Informed future product strategy through actionable user and market insights.