Jio Devices
Brief
Expand the consumer electronics portfolio a growing tech company through CMF while embedding sustainability, innovation, and cohesive brand identity across diverse product lines all under tight timelines and evolving market needs.
Solution
Design Strategy & Material Innovation: Designed ID & CMF for 12+ consumer electronic products, building visual consistency across categories.
Sustainability Integration: Introduced PCR plastics and developed frameworks to align product development with CSR and sustainability goals.
Knowledge Systems: Built a CMF material library and research database with QC tools to support cross-functional collaboration and informed decision-making.
Cross-Team Collaboration: Worked closely with product, marketing, and strategy teams on GTM planning, user research, and long-term material forecasting.
Supplier Ecosystem: Managed sourcing and supplier engagement for sustainable, cost-effective materials.
User-Centric Thinking: Conducted on-field qualitative research and trend analysis to align design choices with evolving user expectations.
Impact
Embedded sustainability practices across design and sourcing workflows.
Informed future product strategy through actionable user and market insights.







